At this point in time, a website is a must-have asset for a majority of businesses. However, building a website is not the easiest thing. As a matter of fact, it could be a very complicated process for people or small developers who have no idea where to start.
Hiring a professional website developer to build the website may be too much of a cost and finding the right one can be as tricky as building one yourself.
This is where website builders come in. Website builders make it easy for anyone to build a website using drag and drop editing and premade temp. There are lots of them including WordPress, Wix, Gator among others. However, given the fact that not all builders are created in the same way, how do you know which one is best for your eCommerce website?
In this guide, we have gathered the information that will guide and help you choose the best eCommerce website builder for your brand.
1. Consider Your Budget
When it comes to eCommerce website builders, pricing varies greatly and you need to consider whether your budget can cover the costs. There are many incredible free builders out there that you can use, but if you prefer a paid service, you should look for one with tiered packages.
This will give you an opportunity to scale up as you grow your business. Even if you are just starting your first small business website, you can always upgrade to a premium option with more features and functions.
2. Easy To Build Within Your Timeframe
Even though most website builders are easy to use, with custom addition and some developer work, it may take you some time to figure things out. Your site builds out and back-end work should be well organized before you launch your business. Don’t rush and scramble at the very last minute.
3. Consider How Easy It Is to Integrate With the Tools You Need
Integration is very important because there are certain tools that will be indispensable for your eCommerce website. The integration will help you save time and simplify all the complexities involved in running a successful eCommerce website.
This means that you must check whether the right tools around email marketing, a shopping cart, logistics, and even customer data will seamlessly integrate with your chosen builder.
4. Consider the Customer Support
If something goes wrong with the website, how responsive is the customer support? Are they available and willing to talk or walk you through the whole solution? The best eCommerce website builder should be responsive enough to deal with any issues that might arise in an efficient manner.
Some builders offer 24/7 phone support, while others only use live chat or emails, which may go unresponded for a while. Depending on how complex the builder is, your level of experience, and how much help you may need, choose the builder with your preferred customer support method.
5. Consider the Portability of the Website
It’s very smart to think about the future, even though you are just starting out. If you are starting a new business, it may grow so big that eventually, you’ll need to move it to a self-hosted platform. Unfortunately, you may not do this with most builders because the custom codes they use don’t translate well enough.
There are exceptions of course, and some of the best eCommerce website builders will allow you to download the site server folders.
6. Consider Their Refund Policy
There is a chance that you may not like the builder after using it for a while. Maybe the styles and features don’t work well for your eCommerce website or you simply don’t like how intuitive it is. Regardless of what you don’t like, make sure that you are not left in a situation where you are both unhappy and stuck with it.
Fortunately, most paid builders offer a trial period but ensure that you can get a refund if you don’t like what you get. The best website builder will be sure to offer a refund.
7. Consider Customer Reviews
It’s very important that you get objective opinions about the eCommerce website builder from third parties. Their website will have a lot of information, but chances are, they have only included the positive testimonials and will say very good things about it.
However, for an unfiltered look at things, read reviews from other sources, both positive and negative. Weigh the pros and cons and make an informed decision.
8. Consider Your Experience Level
A lot will depend on your level of experience and how much you can accomplish with your online store builder. If you are an amateur without any technical background or any familiarity with website development, you need a builder that will take you through each step. Usability should be yours among your first priorities.
If you know your way around these things, a high level of functionality will be best for you. Choose a builder depending on your level of expertise in order to achieve the best web design.
9. What Are the Restrictions
The eCommerce website builder should not have any restrictions depending on how many images or text boxes you can include in each page. The content you use on the website should be up to your discretion.
10. SEO Features Availability
SEO is extremely important because you want people to actually find you. Once you are done building your website, you’ll need to implement the right SEO strategies to ensure the builder has the right SEO features to make optimization simple.
It should be easy to update meta elements and even provide a sitemap to search engines.
11. Consider the Number of Themes Available
Themes are an integral part of a website and you may find that you have very limited options for customization. If for instance, you want to start an eCommerce website for your custody law form, you need to have the right theme and resources.
You probably want your website to be unique, and it will be impossible to get that with limited themes. Ensure that there are enough resources for you to run your website smoothly. It may also be wise to learn about custody law before you put up your website
Choosing the Best eCommerce Website Builder
Picking the best eCommerce website builder should be easy as long as you know exactly what you want from it. Not all builders are designed for eCommerce website so choose the right online store builder.
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